A picture is worth a thousand emails…

The retail industry is undergoing a radical transformation. Modern retailers face a unique challenge: brands need to create a consistent customer experience across all channels (what experts call “omnichannel retailing”), while still addressing the regional needs and differences of individual stores.

To fully achieve this transformation, retailers need to streamline their HQ-to-store communications. Foko was created to solve this complex problem.

Foko’s visual communication platform is helping retailers across the globe transform their businesses by allowing them to be more responsive, transparent and focused on what matters most — the customer experience.

Foko was built on three core values

Real-time visual communication and merchandising: Having a real-time window into what’s happening in-store shouldn’t be complicated. Providing feedback should be simple. Foko combines visual and real-time communication, making it the perfect platform to ensure brand consistency and customer experience.

Transparency: Foko helps fully immerse your team in your brand’s culture and identity. It promotes transparent communication, boosting employee engagement and increasing efficiency.

Ease of use: Enterprise software doesn’t need to be overly complicated.  Foko was inspired by social platforms and services we use on a daily basis like Facebook and Instagram to avoid steep learning and adoption curves.

“Being able to share photos in this way is a game changer. We can suddenly see what others are doing in real-time, collaborate on those ideas and constantly make improvements. Our employees are really excited about this way of working together and how it helps them better serve our customers.”

— Nick Heustis, Director of Marketing, Whole Foods